A VERY local lending expert

When the housing market crashed most home lending experts got depressed or changed jobs – not Steve. Instead he got motivated and reinvented his place in the San Diego Market. How do you make a mortgage broker stand out in the crowded world of California real estate? Aimee & Marc Blase along with Jane Weeks, brand strategist extraordinaire, decided to keep the look simple and the message local. Now, on the upside Steve is rockin and rolling, proving there is always opertunity in adversity.

We took a photo of a San Diego beach and tweaked it until it became abstract color bars. The client made it mandatory that we keep his portrait so, we added a “local since 1987″ seal to the layout helping bring the composition of graphics and his photo together as well as establishing him as a trusted name with over 20 years of experience in the industry and the area.

Even though the website doesn’t include an actual BLOG, it was created entirely in Word Press giving the client the ability to update the site content at his leisure, in real time – without ever having to call or email us!